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who we are


La Prima General Trading has been launched by entrepreneurs from Bu Haleeba Group – one of the UAE’s most renowned and leading business houses that operates in GCC region since 1984, known for its construction, real estate, auto service stations, Food and beverage line of businesses.


Gulf Tower

A highly qualified, experienced and professional multinational management team of La Prima has an extensive experience in HORECA sector.


  • To be premier distributor of targeted specialized products related to Hotel, Restaurant, Catering and Bakery line of businesses.
  • To ensure profitable growth through superior customer service, innovation, quality and commitment.
  • Indisputable leadership in competitive market of UAE and GCC region.

    Slogan of Laprima

  • To supply outstanding service and solutions to our Customers through dedication and excellence.
  • To achieve mutual understanding and success through professional conduct of business with our local and international Partners.
  • To serve our Community and Environment through delicate approach and thorough selection of our international and local partners.

    Slogan of Laprima